Privacy policy

Last updated: 9 July 2025

1. Introduction

Welcome to midickson.com (“we”, “us”, “our”). We are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website https://midickson.com, in accordance with the UK General Data Protection Regulation (UK GDPR).

2. Data Controller

For the purposes of UK data protection law, the data controller is:

Elena Dickson
Unit 1, Heddon Way
South Shields
NE34 0NU
Email: ed@midickson.com

3. What Personal Data We Collect

3.1 Data You Provide Directly

Contact information: When you contact us via our online forms or email, we collect your name, email address, phone number, and any other information you provide.
Job applications: If you apply for a position, we may collect information related to your application.

3.2 Data Collected Automatically

When you use our website, we automatically collect certain information, including:

Device and usage information: IP address, browser type, operating system, referring URLs, pages viewed, and the date/time of your visit.
Cookies and similar technologies: We use cookies and tracking technologies to provide website functionality and analyse website traffic. For more details, see Section 7 (Cookies).

3.3 Third-Party Data Collection

We use third-party services to understand how our website is found and used:

Google Analytics 4: Collects anonymised website usage data (e.g., page views, visitor numbers, general location).
Google Search Console: Helps us monitor and maintain our website’s presence in Google Search results. This does not collect personal data about individual visitors.

4. How We Use Your Personal Data

We use your information for the following purposes and legal bases (as required by UK GDPR):

  • To respond to enquiries: (Legitimate interests)
  • To process job applications: (Contract, legitimate interests)
  • To analyse website performance and usage: (Legitimate interests; consent for analytics cookies)
  • To comply with legal obligations: (Legal obligation)
  • To improve our website and services: (Legitimate interests)

5. How We Share Your Data

We do not sell your personal data. We may share data with:

  • Service providers: For website hosting, analytics, and email services (e.g., Google Analytics 4).
  • Legal authorities: If required to comply with law or legal proceedings.
  • Professional advisors: If necessary for business operations.
  • Some of our service providers may transfer data outside the UK/EEA. When this occurs, we ensure appropriate safeguards are in place, such as the use of Standard Contractual Clauses.

6. How Long We Keep Your Data

We only retain personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

  • Contact enquiries: Retained for up to 12 months.
  • Job applications: Retained for up to 6 months unless required by law to keep longer.
  • Analytics data: Retained in accordance with Google’s policies (typically up to 26 months).

7. Cookies and Tracking Technologies

We use cookies to:

  • Enable website functionality
  • Analyse website traffic (with your consent)
  • You can manage your cookie preferences at any time using your browser settings. For more details, please see our Cookie Policy.

Google Analytics 4

We use Google Analytics 4 to collect anonymised information about how visitors use our website. Data may be transferred to and processed by Google servers outside the UK/EEA. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Access: Request a copy of your personal data.
  • Rectification: Request correction of inaccurate data.
  • Erasure: Request deletion of your data in certain circumstances.
  • Restriction: Request restriction of processing.
  • Objection: Object to processing based on legitimate interests.
  • Portability: Request transfer of your data to another service provider (where applicable).
  • Withdraw consent: Where processing is based on consent, you may withdraw your consent at any time.
  • To exercise these rights, contact us at ed@midickson.com.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices. Please check their privacy policies before submitting personal data.

10. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children.

11. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be posted on this page with an updated effective date.

12. Contact Us

If you have any questions about this Privacy Policy or your data, please contact us:

Email: ed@midickson.com
Address: Unit 1, Heddon Way, South Shields, NE34 0NU